News Release
Contact | Jennifer Manocchio
910.772.1688 (office)/440.263.5869 (cell)
jennifer@sweeneypr.com
CONSUMER DESIRES FOR COMFORT AND SECURITY DRIVES
COLOR GUILD’S 2009 PAINT TRENDS
The Color Canvas 2009 Collection features five-up-and-coming trends
and 35 colors available exclusively at Color Guild member locations.
COLUMBUS, Ohio – January 2, 2009 – Color Guild, the global paint
authority, has announced the emerging trends in paint colors expected
to influence both interior and exterior paint selections throughout the
year.
“One of the overriding paint trends in 2009 will be the return to
elemental colors,” said Lynn Ludlow, Color Guild color consultant. “A
focus on the state of the global economy, as well as the environment
will bring consumers back to neutral colors, such as muted yellows,
soft grays, café browns and kakis, in the home.”
Color Guild 2009 paint trends are derived by researching and
observing color trends and social issues around the globe, including
ecological issues, technology discoveries, political issues and even
sporting events.
According to Robert Shapiro, Color Guild executive director, there are
five main paint color trends that will be hitting homes in 2009. The
trends have been labeled Ease, Earthwatch, Exploration, Evolution and
Expression.
Ease: For too many consumers, life is fast-paced and complex. The
Ease color collection focuses on the trend to simplify and slow down
life. This color palette of soft grays, muted greens and soothing lilac
allows consumers to bring peace and serenity back into their home.
Color Guild’s Ease color palette includes: Leisure, Simplistic, Recoup,
Natural, Purity, Chill and Response.
Earthwatch: Sustainability is now a global initiative for every citizen
on the planet. From fresh water to clean air, the Earthwatch color
collection re-introduces natural colors as a simple reminder of how to
make planet Earth a better home. The Earthwatch color palette allows
consumers to surround themselves with organic colors featuring earth
tones blended with ocean blue.
Color Guild’s Earthwatch color palette includes: Ozone, Element,
Flora, Continental, Tidal, Mineral Dust and Magical Moon.
Exploration: Our world continues to shrink, while our social
conscience expands. More than ever, consumers are traveling beyond
their home borders to learn and do more. These experiences are
resulting in a blend of cultural influences that are filtering into the
home. The Exploration palette is an assortment of colors that are
hopeful and optimistic, including café browns, kakis and deep reds.
Color Guild’s Exploration color palette includes: Discover, Journey,
Navigate, Darwin, Sahara Fire, Columbus and Trek.
Evolution: The global focus on reducing waste by recycling and
repurposing products is changing the behavior of consumers and
businesses alike. The Evolution color palette reflects this lifecycle focus
with muted yellows and taupes.
Color Guild’s Evolution color palette includes: Metaphor, Progress,
Advancement, Perfection, Maturation, Betterment and Influence.
Expression: While we all reach out to protect and serve our planet,
we must also maintain our own individual identities. This trend reveals
itself through a palette of vibrant colors the Color Guild has coined
“Expression” that range from organic greens, and colorful peaches to
dramatic purples.
Color Guild’s Expression color palette includes: Personality Plus,
Organic, Drama, Symbol, Henna, Thumbprint and Unique.
Consumers can get the inside scoop on color trends in the pocket-size
Color Canvas Collection card, color disks and paints at Color Guild
member locations. Visit www.colorguild.com for a list of members.
About Color Guild
Color Guild is comprised of more than 55 independent paint
manufacturers from 14 different countries and is dedicated to the
marketing, promotion and selling of paint products. The combined
expertise and experience of the member companies makes Color Guild
uniquely qualified to serve as a definitive resource on color and
coatings. For more information visit: www.colorguild.com
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